I have to write about a chapter of the book No Logo by Naomi Klein: Cool Hunters - The Legal Stalkers if Youth Culture. It's just a 4 paragraph writing ( but what 4 paragraphs...). I'll tell my opinion about what I've understood.
It talks about the "Cool Hunters" that catch up the style of some poor people just to sell it then to the ones who pretend to look rich... (Yes, I don't think those who really have a high social level are paying for the work of the cool hunters). Actually, "cool hunter"is a profession inside the world of fashion, and their objective is to take the poor people style to reply it in new-designed clothes. Meanwhile, the trends will make the people impatient to wear the new clothes with all their soures, like advertising. The result is next: broked jeans and jumpers.
(I tryed to find really broked jeans on google, but all I found were jeans with prefabricated holes)
Well, on the text it just talks about cool hunters looking for the poor-style, but they also look for new ideas on the best neighborhoods.
In my opinion it's not a bad idea looking for new styles in this way, because the really poor people have few clothes, so the ones who want to look "good" are forced to be original doing the best they can. But about what the big trends do... It's unpleasant to think on how they can sell their ideas as easy as this.
(I tryed to find really broked jeans on google, but all I found were jeans with prefabricated holes)
Well, on the text it just talks about cool hunters looking for the poor-style, but they also look for new ideas on the best neighborhoods.
In my opinion it's not a bad idea looking for new styles in this way, because the really poor people have few clothes, so the ones who want to look "good" are forced to be original doing the best they can. But about what the big trends do... It's unpleasant to think on how they can sell their ideas as easy as this.
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